Meet The Team – Dominic Searle

Aqua Platinum Projects Team - Q&A with Aqua Platinum Managing Director

Q. Tell us about yourself and your career history.

I stepped into the realm of Aqua Platinum Projects a decade ago, eager to contribute my skills and creativity to a company that stands at the forefront of luxury swimming pool design and construction. Over the years, I’ve had the privilege of managing a diverse range of projects, each presenting its unique set of challenges and opportunities.

Q. What does your role at Aqua Platinum Projects involve?

As the Managing Director of Aqua Platinum Projects, my role is multi-faceted, encompassing a broad spectrum of responsibilities that are integral to the success and growth of our business.

At the heart of Aqua Platinum Projects is a high-performing team, and my role involves leading, inspiring, and guiding this talented group of individuals to foster a collaborative and innovative environment. Investing in the professional and personal development of our team members is a priority. I am committed to providing opportunities for growth, fostering a culture of learning and innovation, and reinforcing our company values to ensure that everyone is aligned with our mission. To deliver successful projects, it’s crucial that every team member has the resources, tools and support they need. I am dedicated to ensuring that the team is equipped to perform their roles successfully, whether it’s through access to cutting-edge technology, training programs, or a supportive work environment.

Presenting Aqua Platinum Projects in meetings goes beyond showcasing our designs; it involves presenting the essence of our brand and the collective brilliance of our team.

The complexity of our projects demands a hands-on project management approach. From conceptualisation and detailed design to on-site project delivery, I oversee each stage to ensure that our commitment to excellence is maintained. Our goal is not only to meet client expectations but to surpass them.

The dynamic nature of our industry means that challenges are inevitable. I thrive on problem-solving, addressing issues with agility and ensuring that our clients experience a seamless journey from concept to completion. Building and maintaining strong client relationships is paramount to our success.

Negotiating contracts and navigating complex contractual situations are essential components of my role. I am responsible for managing the commercial interests of Aqua Platinum Projects, ensuring that our business relationships are mutually beneficial and sustainable.

In essence, my role is not just about overseeing projects; it’s about leading a team that thrives on challenges, innovation, and the pursuit of excellence in every aspect of our business.

Q. The swimming pool industry is a tough industry within the construction sector - what do you think sets APP above competitors?

At the heart of our success is a commitment to putting our clients first. We understand that building swimming pools is not just a construction project; it’s a realisation of our clients’ dreams. By prioritising their needs, preferences, and vision, we create bespoke aquatic masterpieces that not only meet but exceed expectations.

Operating in the pinnacle of design and construction, we embrace challenges with tenacity, ensuring precision and excellence in every project. Our unwavering dedication to high standards, quality, craftsmanship, and attention to detail sets us apart as industry leaders.

Aqua Platinum Projects operates at the intersection of art and engineering. Our projects represent the pinnacle of design and construction, showcasing innovation, creativity, and technical expertise. From luxurious pools to intricate spa designs, we consistently push boundaries to redefine what is possible in the world of aquatic architecture.

The swimming pool industry is dynamic, and we thrive on adaptability and innovation. Embracing new technologies, materials, and design concepts, we stay at the forefront of industry trends. This allows us to not only meet current standards but also anticipate and shape the future of luxury aquatic design.

Q. APP has a number of core values - which value do you think has the biggest impact on your day to day working life?

For me, teamwork is the bedrock of my daily work at Aqua Platinum Projects. It’s not just a value; it’s the engine driving our collective success. Our achievements aren’t solitary efforts but the result of a committed team working cohesively, transforming challenges into opportunities. Teamwork encourages collaboration, pushing us to achieve higher standards collectively and stand out in the luxury aquatic design industry. Through open feedback and a non-judgmental environment, teamwork fuels continuous growth, ensuring we understand each other’s contributions.

Q. What project are you most proud of?

Selecting one project as our pinnacle is a tough call, given the varied reasons we take pride in each. Some stand out for overcoming adversity, showcasing our team’s resilience. Others shine for their unique and challenging designs, setting us apart in the industry.

Beyond specific projects, my greatest source of pride lies in the collective achievement of everyone at Aqua Platinum. The harmonious collaboration, shared dedication, and exceptional teamwork witnessed daily reflect our culture and values, making every project a celebration of our team’s extraordinary capabilities.

Q. What does 2024 look like for APP?

In 2024, Aqua Platinum Projects (APP) embarks on a journey marked by growth, innovation, and groundbreaking achievements. The year brings an infusion of incredible talent, elevating our capabilities and adding new dimensions to projects. With a robust order book, APP’s projects redefine super-prime residential development and luxury hotel wellness facilities.

Aqua Platinum Projects has always thrived on pushing boundaries, and 2024 is no exception. We’re committed to not just meeting but exceeding the expectations of our clients, creating aquatic masterpieces that leave an indelible mark on the world of luxury design. The upcoming year is a continuation of our unwavering commitment to excellence.

2024 is a year of adaptability and future focus. We understand the dynamic nature of the industry and are prepared to embrace emerging technologies, design concepts, and construction methodologies. Our commitment to staying at the forefront of industry trends positions us as pioneers, ready to shape the future of luxury aquatic design.


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